Live, rather than measure up
A man does not have to prove his worth through money, status, relationships, a car or displays of masculinity. MEN’S 404 puts the person and the quality of his life first.
What this magazine is about
Health and work. Relationships and personal interests. Well-made things, new technologies and people with something to say. We are interested in a full life, rather than a checklist of success.
Without someone else’s script
We write for men who respect themselves and others, make their own decisions and do not believe they have to follow a script imposed by anyone else. Respecting others does not mean giving up on yourself.
A conversation between equals
Don’t tell a man how to live. Don’t belittle him. Don’t flatter him. Don’t sell him an image of the “real man”. Offer information, experience, different perspectives and the right to decide for himself.
Based on the concept and editorial policy of MEN’S 404.